The curriculum is organized into sequential modules that build on each other. Each module includes recorded instruction, applied exercises, and reference materials designed for independent review.

Module areas include:

Phase I: Healthcare Market Physiology & First Principles: Deconstructing the hidden incentive structures of modern healthcare. Understanding the difference between a high-paid laborer and an equity-holding enterprise.
Phase II: Outcome Engineering in Practice: Applying the Hook Model to patient acquisition and retention. Building systems that predictably influence behavioral economics at the clinical level.

Ownership & Equity Models: practice structures, buy-in frameworks, partnership economics, and distribution governance

Capital Strategy: acquisition analysis, de novo evaluation, financing structures, and risk-adjusted return modeling

Adjacent Revenue Streams: consulting, expert witness, med-tech advisory, and PE operating roles; analyzed as businesses with quantifiable economics

Market Analysis: reading economic indicators, sector trends, and reimbursement policy shifts that affect physician-owned enterprises

Decision Frameworks: structured evaluation methodology for physicians assessing opportunities where capital, time, or license is at risk

Detailed syllabi and module descriptions are available upon request.