Physicians building wealth in the healthcare business

Turn your clinical expertise into business leverage.
Get the tools to earn more in healthcare through ownership, investing, or entrepreneurship - with a clear, physician-friendly path to execution.

Thank you!
Build your healthcare business skillset: pricing, margins, deal flow, and ownership thinking.
Use what you learn to make better moves as an entrepreneur or investor - and keep more of your upside.

Testimonials

Physician B-Sides provided the precise operational and financial blueprint I needed to bridge the gap between clinical practice and scalable medical entrepreneurship. By rigorously applying the curriculum's actionable methodologies, I successfully designed, funded, and launched my own chain of direct primary care clinics. This course is an indispensable investment for any physician ready to transition from a volume-dependent employee to an equity-focused practice owner

Julie cadet, md
owner of any care medical centers

Who this is for (physicians)

  • Physicians vetting ownership, partnership, MSO, or equity deals (and want to know what to ask before signing)
  • Employed physicians building a realistic path into ownership, a side role, or consulting without blowing up clinical income
  • Physicians who want practical finance fluency: reading P&Ls, understanding cash flow, and pressure-testing a pro forma before committing time, capital, or reputation
  • Physicians who need a repeatable decision framework (what to do next week), not another pile of theory
  • Early-career physicians turning high income into long-term leverage: smarter contracts, better benefits, and a plan to pivot toward healthcare business over time

This is not hype. Its not a pitch to quit medicine.

Its a practical curriculum on the business of healthcare - built for busy physicians. You will learn how to evaluate real opportunities, speak the language of operators and investors, and build a personal plan you can execute alongside clinical work.

Expect checklists, templates, and simple frameworks you can apply to contracts, compensation models, practice financials, and ownership or equity offers; so you can make confident moves and gradually shift into more business-facing work if that's your goal.

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Built for physicians who want a practical path into healthcare business

This is for practicing physicians who want more leverage than "work more shifts" - without pretending you can quit medicine overnight. You will build a clear, realistic path into the business side of healthcare using plain-English frameworks, decision tools, and templates you can apply to real opportunities (practice buy-ins, ancillaries, MSOs, advisory roles, and operator tracks).

Outcome: you leave with an actionable plan and the confidence to evaluate deals, ask the right questions, and take your next step while protecting your license, reputation, and time.

  • How money moves in healthcare (no fluff) - where margin is created, who captures it, and ethical ways physicians can participate
  • Financial literacy for physician-led businesses - reading an income statement, balance sheet, and cash flow with the metrics that actually drive value (margin, AR days, payer mix, wRVU vs collections, unit economics)
  • Evaluating common physician business models - group practice structures, ancillaries (imaging, ASC, cash-pay), MSOs, and JV operating models
  • Ownership and equity made usable - cap tables, vesting, distributions, and "what to ask before you sign" so you do not get trapped by bad terms
  • Deal and diligence checklists built for busy clinicians - what to verify before you commit time, capital, or your name (contracts, compliance, payers, staffing, quality, governance)
  • Reimbursement realities that drive strategy - how payer mix and contracting shape incentives, growth, and downside risk
  • Capital allocation for physicians - how to compare investing vs operating vs advising, and how to size risk responsibly based on your actual financial picture
  • Pivot pathways that match a real physician life - structured entry points into medical director, advisor, operator, and leadership roles (and how to stack them over 6-24 months)
  • Risk, governance, and "license protection" frameworks - how to protect your reputation while engaging in business arrangements

Practical tools you will actually use

  • Deal review checklist for buy-ins, partnerships, and advisory roles
  • Diligence question bank (what to ask, what documents to request, red flags)
  • Healthcare financial metrics cheat sheet (revenue, margin, AR, payer mix, CAC/LTV where applicable)

Get to know us

Your Instructor

Get to know your Course Master for Physician B-Sides

Ben Plassman

Ben Plassman is the founder of Physician B-Sides, a course created to help physicians understand how the business of healthcare actually works, and how to use that understanding to build greater leverage, ownership, and impact. He is also the owner of Health Bridge Solutions, a healthcare finance consulting firm, and the founder of Imaging Benchmark, a medical imaging business intelligence site.

With an MBA in Finance, a background in leading healthcare organizations, and experience helping practices, hospitals, billing companies, and other healthcare businesses improve performance, Ben has spent years working inside the financial and operational realities that drive healthcare from behind the scenes.


Ben’s goal is to help physicians see the terrain more clearly: where money flows, where incentives create opportunity, where value is captured, and how to make better strategic decisions before making costly moves. The result is a more informed physician, one who is better positioned to lead, build assets, and create influence in a system that has too often been shaped by people far removed from patient care.

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